With almost 32 million active users on Groupon, if your restaurant isn’t featured on the site you could be missing out on a lot of potential business.
With benefits like advertising potential and a boost in sales, any business owner would be overlooking a great marketing opportunity by not taking advantage of what Groupon has to offer.
If you need more convincing, check out these benefits of having a Groupon account for your business:
1. Attract New Customers
Not only will Groupon give you an opportunity to offer great deals to your existing loyal customers, but it will help bring in new people.
Using Groupon is a great way to advertise your business to a demographic who otherwise may not hear about your goods.
If you’re looking to bring a younger demographic to your restaurant, the majority of Groupon users are under the age of 35 which makes it a perfect solution for targeting younger groups of people.
2. Don’t Suffer During the Slow Season
If you find your business slowing down at the same times every year, you can time your Groupon offers to coincide with your slower times to maintain steady business.
In the restaurant industry, the people spending the most in your business are your loyal customers who come back time and time again.
Use Groupon to bring in fresh faces and then use your services to wow them and keep them coming back. Building a loyal clientele will help combat the slow days.
3. Clear Out Merchandise
If you’ve found that you have stale merchandise you just can’t seem to sell or you have over-stocked a certain product, a Groupon could help you clear it out.
Targeting specific items in your deals will allow you to push the products you need or want to move the most.
This works really well for seasonal items and flavors, as it makes them seem exclusive and it helps you avoid having any leftover goods at the end of the appropriate season.
4. Push Closer Toward Your Goals
In the case that you have lofty goals to reach, but you can’t quite seem to get there a Groupon deal can aid in that.
An extra deal published toward the end of your fiscal quarter could give your business the last boost it needs to succeed.
5. Rack Up More Popularity
Chances are if someone has a good time in your restaurant thanks to a Groupon deal they’re going to tell someone about it.
Whether this means word of mouth, or leaving online reviews, your business is bound to be talked about.
At the end of the day, this is one of the biggest reasons to use Groupon. Turning out happy customers will bring in even more happy customers.
A Groupon Account Will Help Your Business Thrive
With so many benefits, and basically no risk, there’s no reason you shouldn’t make a Groupon account for your business today.
On top of the benefits Groupon can offer your business, making upgrades to your POS system or implementing things like loyalty programs could boost your business even further.
Contact us and we’d be happy to help you take your restaurant to the next level.