The past few years have seen nothing but growth for craft beer, and that trend is showing no signs of slowing down. By mid-2015, small and independent breweries across the country saw a growth of 8%, with more still to come.
Operating in a market that is overflowing with competition means that great beer alone can’t be your only strong suit. You need a business that runs smoothly and offers superb customer service.
If you’re running a microbrew pub and are looking for new ways to increase business and build productivity, then a Point of Sale (POS) system may be the right move for you.
Here are some ways that your microbrew pub can improve with the help of a POS system.
One of the easiest and most efficient ways to increase sales is paying attention to what your customers want.
No one likes it when they look forward to getting their favorite microbrew all day, only to be told that it’s out of stock. With the help of the right POS system, you can keep track of what products are popular and what products are underperforming. This way you can monitor your sales and adjust your inventory to reflect what your customers want, rather than play a guessing game.
This way you can monitor your sales and adjust your inventory to reflect what your customers want, rather than play a guessing game.
Additionally, an automated inventory tracking system will not only provide you with information on trending items but also remove the risk of human errors.
Speed and Efficiency
No one likes waiting, and a long or complicated transaction is enough to deter anyone from coming back.
Gone are the days when you have to search through endless identical credit cards, trying to match the right one to the right guest. Your POS system will do all of the work for you, running multiple open bar tabs at once. You can easily assign cards to names, making transactions easy.
A reliable POS system means you’ll spend less time punching buttons, and your guests can pay for their brews or merchandise with little to no hassle.
The less time you spend worrying about a transaction, the more time you have to build valuable relationships with your customers.
Loyalty Programs and Promos
If there’s one thing that everyone loves, it’s a good deal.
Once you bring in a guest with your great beer, you can make them a regular customer by offering a loyalty program. Using a POS system will mean all of the customer’s information is right there in front of you, tracking their rewards automatically. No more flimsy cards with hole punches!
You can also send out promotions to your regular customers, giving them incentives to come back in. And once you’ve completed a promotion, your POS system can provide you with data to see how well it performed.
Say you decide to promote a happy hour deal on weekday afternoons. Your POS system will automatically apply this discount to any transaction, meaning less work on your end, and no more risk of human error.
Not only will a reliable POS system increase your customer satisfaction, it will take reduce the time and money you would normally spend on your bookkeeping.
Keep track of your beer and merchandise sales, profits and losses, and tax information all in one place. No need to use multiple different programs, or hire extra help to deal with your accounting.
An automated system means easier bookkeeping for you, so you can focus on other aspects of your business, like producing the perfect microbrew.
Choosing a POS System For Your Microbrew Pub
Once you’ve decided to go the POS route for your microbrewery, choosing the right system can seem daunting. But having so many different options just means you can tailor the software to make your business the best it can be!
If you’re ready to maximize your growth and build profits or have any questions about services that would benefit you, contact us today.