The Aloha Loyalty solution delivers flexible, customizable reward and bonus programs. It also allows your organization to quickly design, roll-out and manage effective restaurant loyalty programs that will not only attract new customers, but also turn your existing customer base into “ideal customers” who have the purchasing habits that will drive topline growth for your restaurant.
Deliver Targeted Rewards and Incentives to Drive Traffic
The Aloha Loyalty solution enables your organization to quickly design, rollout and manage effective loyalty programs to engage your customers. Repeat customers are more valuable and easier to attract than new ones. Many successful operators are turning to electronic frequency and loyalty programs to deliver targeted rewards and incentives that stimulate repeat business and increase store traffic.
Stimulate repeat business
Develop customizable, innovative programs for individual or across
multiple sites with unlimited bonus plans and reward structures.
Increase customer satisfaction
Offer flexible rewards including instant discounts, gift card credit
and bounce-back vouchers.
Enable customers to manage their profiles
Enhance the guest experience and reduce administration overhead by
allowing customers to update their member profile information and
see their current standings right from your website.
Improve customer service
Real-time promotions can be applied on the POS automatically when
the reward is earned. Rewards can also be given in the form of added
value on the customer’s stored value card.
Combine customer feedback and referrals with loyalty
Add NCR Customer Voice to your loyalty program to easily gain
customer feedback and enable customers to refer friends to your
business through social media channels.
Restaurant Loyalty Program Examples
Currency Based Plan
Spend $100, get a 10% discount on your next visit; alternately, spend $100 and get $10 loaded on your gift card as a reward.
Items Based Plan
Buy 5 items, get the 6th free. Buy two qualifying menu items, get a free dessert, etc.
Visits Based Plan
Get a free appetizer on your first, second, 10th visit.
Points Based Plan
Accumulate points based on targeted items. Redeem these points for merchandise, discounts, etc.
‘Be My Guest’ Plan
Target eligible items and control the comps and promos associated with them. For example, allow up to a $10 discount on any items on the menu, or allow the guest their choice of appetizers.
Lottery Based Plan
Give your guests a 1 in x chance of earning a discount, free item, grand prize, etc. Also useful for generating surveys to random guests.
Employee Meal Plan
Control and track what your employees are allowed to receive in terms of employee meals.
Real-time promotions can be applied on the POS
automatically when the reward is earned
Rewards can be given in the form of added value
on the customer’s stored value or gift card
Bounce back vouchers can be printed to encourage return visits
Plan schedules and triggered events such as late-night menu club, double credit during
certain hours, etc.
Restaurant Loyalty Programs: An Inside Look
Why You Need a Consistent Consumer Experience
Let’s take a look at some of the topics impacting restaurant operators and how we can begin solving those challenges that the operators face.
To level-set, there’s some really interesting statistics in a couple of forms of consumer engagement that we’re seeing. The first one involves loyalty. Restaurant loyalty programs have been around for many years in various forms but they continue to evolve as technology continues to evolve. In fact, last year we saw that loyalty members increased over a 100% from the previous year. That’s staggering. That means that consumers want to receive value for the interaction they’re having with the restaurant. They’re looking for it. They’re craving it. Meanwhile, consumers are wanting to have more control over the ordering experience. And with that, mobile ordering capabilities have been frequently being utilized by brands and it’s working. What we found in studies is that when you look at a mobile order, those who place an order through their mobile device tend to spend a $1.50 more than ordering within the store. So, it’s a huge capability and consumers want to have that ability.
So, when you take a look at both of these areas in terms of how we’re engaging consumers and the experience that we want to provide them, we’re seeing that we’re bringing tremendous value to the brand itself. When consumers have the ability to engage with the consumers the way they want, they’re bringing three times the value to the brand. It’s huge. So, what are consumers wanting? What’s driving this? What is the factor that is motivating this?
Consumers want to interact with the restaurant, not just for order, not just to see loyalty but they want to interact whenever they want, wherever they are, however they choose. And however they choose is important because as we’ve given consumers the freedom to be able to interact with the restaurant the way they want, as technology evolves and they see interesting new things as consumers they want to use, they’re going to want to be able to interact the restaurant that way.
Why Mobile Device Capabilities Are Important to Restaurant Loyalty Programs
When you enable mobile capabilities to your operators, there’s a certain amount of expectations that need to be met in providing that consumer experience. Operators obviously want to gain higher frequency, increased average ticket prices and able some labor efficiency as well. From a consumer standpoint, when you’re thinking about how you utilize a mobile device and the way you interact with the restaurant, you’re looking for one single point of sign-in. You shouldn’t have to be logging into one area for loyalty points and then another area for you to order from the restaurant, but instead just have one sign in.
They want to be recognized. They want for the brand to know who they are to be able to make recommendations in order to deliver smart rewards. They want to have that level of interactivity that seems personal. But ultimately, what the consumer wants is a frictionless, seamless experience.
Seamless Omni-Channel Consumer Experience
We want the ability for each transaction to be seamless in terms of how they are rewarded, how they are placing the order and then what that opportunity when they’re within the restaurant, what does that look like when they are doing the pickup of the order? It needs to be consistent and it needs to be seamless.
How do you make a consistent seamless experience real for your restaurant loyalty program? It’s all about the choice of the platform in which you deliver. Enabling one platform from which you can configure and from which you can deploy consumer engagement capabilities is highly important. NCR has that platform. Every month we deliver two million mobile web orders and we are able to process 75+ million loyalty transactions per month. It’s huge. It gives one platform of configurability and deliverability. And as we think about what the future of online and consumer engagement entails, it’s more than just mobile. Just as we have evolved from having in-store transactions and then we’ve taken the ordering to the table and we gave consumers the ability to order from their mobile devices, where does the future take us? Is it going to be in the forms of something like let’s say the Amazon echo to where you’re doing voice ordering? Or is it going to be through the TV or through gaming platforms?
The future is endless in the way that consumers want to interact is endless. Having a single platform enables you not only to address these channels, but future channels which will be coming our way as well when we’re looking at a consumer marketplace, where people may be placing their orders through GrubHub or through Amazon. One single point of configurability, one single point of access means that you can provide that seamless and consistent consumer experience that is so important in an omni-channel world today.
So ultimately, when you think about that, think of the platform you’re going to choose and does it have the speed by which you need it to enable the transactions, does it have the extensibility for you to be able to add capabilities to your platform as you see it and ultimately what is the experience of the solution provider enabling that platform for you?